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Articles

Using Social Media to Promote the Music Business

6 real-world examples from successful artists
by Steve Kayser

Social Media MarketingFor most of us, music is entertainment. But for the artists who create it, it’s their life, livelihood, business — the way they pay their bills. Social media as a force …

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Building Your ‘Musical Village’

3 foundational requirements
by Stephen Stern, executive editor

Short of going viral, Gangnam Style, busting through the density of the entertainment lithosphere takes a village — a village far different in mindset and skillset than a decade ago and, to …

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Articles

Promoting Your Band … Have No Fear!

by Ray Rocha, editor, Music Insider Magazine

I recently had a conversation with some musician friends about how to go about promoting our projects.  None of us are “rock stars”, but we’ve all been forming, playing, performing and promoting bands …

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Articles

Make Your Fan Base Soar

Shining a spotlight on your newsletter
by Meryl Evans, editor of Professional Services Journal

You click “send” and anxiously wait to see the newsletter’s success rates. That darn “number of subscribers added” number won’t budge, or maybe it changes a …

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Articles

The Musicians Guide to Google +

by Ariel Publicity

A few months ago, Google introduced their own social networking platform with the intention of entering the ring to contend for the social media crown against the likes of Facebook and Twitter. This platform, simply dubbed Google …

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