Article Archives

Articles

Make More Money

by following the 10,000 hour principle using YouTube
by Steve Kayser

There is nothing better than playing music live, doing it well and seeing the crowd respond — besides, of course, doing that and also getting paid for it. But …

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Music Marketing

Fact Checking

The quest for truth
by Tamara Halbritter

In a murder investigation, a cold case detective may work closely with a professional forensic analyst to review evidence and facts. In the music industry, you also need to seek the truth to …

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Articles

Hitting it Big in a Saturated Market

How do you sell yourself to those who have never seen you live?
by Chris Hulbert

Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …

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Articles

Hitting It Big in a Saturated Market

How do you sell yourself to those who have never seen you live?
by Chris Hulbert

Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …

Read More »
Articles

Using Social Media to Promote the Music Business

6 real-world examples from successful artists
by Steve Kayser

Social Media MarketingFor most of us, music is entertainment. But for the artists who create it, it’s their life, livelihood, business — the way they pay their bills. Social media as a force …

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Building Your ‘Musical Village’

3 foundational requirements
by Stephen Stern, executive editor

Short of going viral, Gangnam Style, busting through the density of the entertainment lithosphere takes a village — a village far different in mindset and skillset than a decade ago and, to …

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