How do you sell yourself to those who have never seen you live?
by Chris Hulbert
Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …
6 real-world examples from successful artists
by Steve Kayser
For most of us, music is entertainment. But for the artists who create it, it’s their life, livelihood, business — the way they pay their bills. Social media as a force …
3 foundational requirements
by Stephen Stern, executive editor
Short of going viral, Gangnam Style, busting through the density of the entertainment lithosphere takes a village — a village far different in mindset and skillset than a decade ago and, to …
by Cris Cohen, Bands To Fans
here are bands whose music has passion and soul. Their concerts are filled with energy and excitement. And their posts on Facebook look like something from a DVD player instruction manual.
This is music …
by Ray Rocha, editor, Music Insider Magazine
I recently had a conversation with some musician friends about how to go about promoting our projects. None of us are “rock stars”, but we’ve all been forming, playing, performing and promoting bands …
What do you do when you get a bad review of your CD? A really bad review. It is something every artist will encounter at some point in their career. How you handle it and what you …
Shining a spotlight on your newsletter
by Meryl Evans, editor of Professional Services Journal
You click “send” and anxiously wait to see the newsletter’s success rates. That darn “number of subscribers added” number won’t budge, or maybe it changes a …
The name doesn’t matter, reaching buyers does
by Meryl K. Evans, Editor, Professional Services Journal
In the late 1990s, I discovered the new world of bloggers who shared their lives and Internet resources with others. Inspired by these bloggers, I …
by Ariel Publicity
A few months ago, Google introduced their own social networking platform with the intention of entering the ring to contend for the social media crown against the likes of Facebook and Twitter. This platform, simply dubbed Google …
