Article Archives

Music Marketing

Master Tour Launches Venue Tech Packs:

First To Define Industry Standard for Venue Management

Master Tour launches the industry’s first and only comprehensive production workflow, connecting tour and venue data for all touring professionals.

Over the past twelve years, the Master Tour team has developed the …

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Newsletter
Music Marketing

Band E-newsletters

An excellent way to grow your fan base

Most bands rely on social media to get the word out about their music, shows, tours and merchandise. What many bands don’t know is that sending out an e-newsletter on a regular

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Articles

Mastering Myths

3 things to stop believing

If your song is almost ready for prime time, before you get it mastered, consider the following three myths about mastering.

Myth 1: Even a bad recording can sound like a million bucks.

Sometime in …

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Music Marketing

Music Video Trends

Simple is back

If you’re considering what to shoot for your next music video, consider this: The days of big-budget, Hollywood produced feature-film-style music videos are over. Simple is back.

Like girls roller skating down the highway one night in …

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Music Marketing

Album Artwork | 3 Options to Consider

Most music is not purchased in a record store full of vinyl treasures. Instead, potential buyers scroll through hundreds of online images on their phone or other electronic device, only stopping to click if the visual captures their interest. That …

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Crowdfunding

Beneath the hype

The same year Apple launched its iTunes Music Store, and the website ArtistShare gave artists an alternative to traditional funding and distribution channels. Since that time in 2003, digital music sales have surged and crowdfunding sites have …

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Music Marketing

Living Your Brand

In an image based society

Branding MusicThink about any live musician you idolize. Your impression of that person may be based on some combination of talent, personality/charisma and image. What likely stays with you is the music — and the afterimage …

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