Article Archives

The Doughboys

by Ted Lyons

I first saw The Doughboys in 1965. I just finished a Friday night rehearsal with the Plainfield, NJ St. Mary’s Boys Choir and was making my way up from the basement when I heard The Yardbirds “For …

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TonePros Founder Dwight Devereaux

Sound maximizer for guitars

Recently, I had the opportunity to interview Dwight Devereaux, “founder emeritus” of TonePros, who is up on what makes guitars sound great and privy to the new and important innovations at TonePros. I also spoke with …

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Lacuna Coil

Nothing stands in our way

Andrea Ferro (male vocalist) and Marco Coti Zelati (bassist) did not have Lacuna Coil in mind when they were skateboarders back in the 90s. They made a pact to play songs from their favorite records …

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TROY – The Reality Of Yourself

TROY is no Greek tragedy – they’re on a musical odyssey of their own.

TROY is a Midwestern rock band that formed in the small town of Pleasant Hope, Missouri in 2004, and has played with some of today’s top …

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30 Seconds to Seal the Deal

Three types of winning pitches

One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here are three types of …

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Articles

Trade Dress

Product or packaging design protection

Most of you are familiar with standard trademark forms — namely, words, slogans and phrases, and logos. These typical forms of indicia help you (or any other consumer) separate different goods and services from the …

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Hank Williams Jr.

A sound all his own

Growing up as a kid you have your heroes — whether fictional or real — heroes nonetheless. One of my heroes has been a household name for decades and has created some of the greatest …

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Brand Basics

Avoiding the identity crisis

Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …

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Articles

Joe Bonsall

The long road from Philly to Nashville

It all starts with a conversation. As a music journalist, it’s hard not to be star-struck over some of the people whom I’ve had conversations with — Toby Wright immediately comes to mind, …

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