Article Archives

Articles

POP EVIL’S Leigh Kakaty

Evil has never been so kind

On a brisk, late winter evening in the middle of February, I am driving along the winding Ozark mountain roads on my way to Springfield, Mo. to interview the singer of one of the …

Read More »
Articles

Trademark vs. Copyright

Legal tips to prevent money loss

Trademark and Copyright

Do you know the difference between trademark and copyright law? As a musician or businessperson, I think it’s in your best interest to know and protect your work — and to avoid infringing on …

Read More »
Articles

The Street Team

Ground-level takeover
by Tamara Halbritter

Almost every new band and even some established bands have had a night where only seven people show up. The sound echoes off the empty walls. The energy level in the joint is so low, …

Read More »
Articles

7 Ways to Grow Your Fan List

The journey of collecting a thousand emails
by Meryl K. Evans

Build Your Fan BaseStarting anything makes you feel like you have a long road ahead of you. Whether it’s hopping on the treadmill knowing you have 45 minutes to go, backing your …

Read More »
Articles

The Elevator Pitch

30 seconds to seal the deal
by Tamara Halbritter

One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …

Read More »
Articles

Jeff Loomis

Conquering Dystopia
by Brian McKinny

Guitarist Jeff Loomis has an all-encompassing passion for sonic vibrations of all sorts and styles. At one moment, his playing style is as savage and brutally aggressive as an MG-42 machine gun. The next moment …

Read More »
Articles

The Premier Builders Guild

Birth of the masterbuilt instrument
by Gene Baker

About a year after my original company Baker Guitars closed its doors in 2003, I launched Fine Tuned Instruments in 2004 as a single man shop and slowly put together each department. …

Read More »