One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here are three types of …
Product or packaging design protection
Most of you are familiar with standard trademark forms — namely, words, slogans and phrases, and logos. These typical forms of indicia help you (or any other consumer) separate different goods and services from the …
A sound all his own
Growing up as a kid you have your heroes — whether fictional or real — heroes nonetheless. One of my heroes has been a household name for decades and has created some of the greatest …
Avoiding the identity crisis
Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …
It all starts with a conversation. As a music journalist, it’s hard not to be star-struck over some of the people whom I’ve had conversations with — Toby Wright immediately comes to mind, …
Fans of movies and television may be familiar with the sound of Kari Kimmel’s voice. The songwriter and recording artist has contributed more than 250 songs for stories on the big and small …
Last month’s issue of Music Insider Magazine dealt with some of the differences between trademark law and copyright law, including the kinds of penalties that may come from infringement of either type of intellectual …
On a brisk, late winter evening in the middle of February, I am driving along the winding Ozark mountain roads on my way to Springfield, Mo. to interview the singer of one of the …
Do you know the difference between trademark and copyright law? As a musician or businessperson, I think it’s in your best interest to know and protect your work — and to avoid infringing on …
