Article Archives

Articles

Hitting it Big in a Saturated Market

How do you sell yourself to those who have never seen you live?
by Chris Hulbert

Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …

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Business Sense

Writing Primer

Words that can make or break a band
by Tamara Halbritter

Some people say a band’s success results from 60 percent image and 40 percent talent. And we all know musicians who have made a career out of 90 percent …

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Articles

Using Social Media to Promote the Music Business

6 real-world examples from successful artists
by Steve Kayser

Social Media MarketingFor most of us, music is entertainment. But for the artists who create it, it’s their life, livelihood, business — the way they pay their bills. Social media as a force …

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Articles

Engineering up Close

A marriage between the technical and creative
by Erich Gobel, engineer, West Triad Studio

Fellow engineers may know the great feeling you get when you mic up an instrument, begin to shape the sound of a recording and then hit …

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Reviews

10 Years – Minus the Machine

by Brian McKinny

First, off, let me say that I really like these guys. They’ve been flying just under the radar of other similarly styled bands like Chevelle and Shinedown, but not really getting the credit or recognition that …

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Reviews

BRENDON SMALL

Brendon Small’s Galaktikon [Self-released]

For those of you without cable, the internet or any recollection of three years ago, Brendon Small is the creative genius behind the animated series Metalocalypse, featuring the “pretend” band Dethklok which ironically became one of …

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