Think about any live musician you idolize. Your impression of that person may be based on some combination of talent, personality/charisma and image. What likely stays with you is the music — and the afterimage …
Fans of movies and television may be familiar with the sound of Kari Kimmel’s voice. The songwriter and recording artist has contributed more than 250 songs for stories on the big and small …
Ground-level takeover
by Tamara Halbritter
Almost every new band and even some established bands have had a night where only seven people show up. The sound echoes off the empty walls. The energy level in the joint is so low, …
by following the 10,000 hour principle using YouTube
by Steve Kayser
There is nothing better than playing music live, doing it well and seeing the crowd respond — besides, of course, doing that and also getting paid for it. But …
The quest for truth
by Tamara Halbritter
In a murder investigation, a cold case detective may work closely with a professional forensic analyst to review evidence and facts. In the music industry, you also need to seek the truth to …
3 ways to hype your music
by Vickens Moscova and Tamara Halbritter
Online marketing and social media have become a huge part of everyday life. For musicians, the World Wide Web provides the opportunity for simple, instant access to almost …
How do you sell yourself to those who have never seen you live?
by Chris Hulbert
Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …
by Winston Giles
A quick look back at 2013 so far reveals a year packed full of artist and brand partnerships on an unprecedented scale. Music licensing has evolved beyond the normal realms and we are now seeing brands and …
How do you sell yourself to those who have never seen you live?
by Chris Hulbert
Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …
