Article Archives

Music Marketing

Living Your Brand

In an image based society

Branding MusicThink about any live musician you idolize. Your impression of that person may be based on some combination of talent, personality/charisma and image. What likely stays with you is the music — and the afterimage …

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Brand Basics

Avoiding the identity crisis

Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …

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