Article Archives

Articles

Brand Basics

Avoiding the identity crisis

Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …

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Articles

Trademark vs. Copyright

Legal tips to prevent money loss

Trademark and Copyright

Do you know the difference between trademark and copyright law? As a musician or businessperson, I think it’s in your best interest to know and protect your work — and to avoid infringing on …

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Articles

7 Ways to Grow Your Fan List

The journey of collecting a thousand emails
by Meryl K. Evans

Build Your Fan BaseStarting anything makes you feel like you have a long road ahead of you. Whether it’s hopping on the treadmill knowing you have 45 minutes to go, backing your …

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Articles

The Elevator Pitch

30 seconds to seal the deal
by Tamara Halbritter

One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …

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5 Writing Styles

Associated Press pointers
by Tamara Halbritter

Kurt Cobain once said, “I like guitars in the Fender style, because they have skinny necks.”

Style plays a big part of music, from the style of the instrument, to the musician’s personal style …

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Articles

Who’s Using Your Band Name?

The importance of trademark searching
by Justin Haddock

Have you decided on a name for your band or been using a certain name? If so, have you checked to see if anyone else is using that name?

Trademark Your band may …

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Articles

Powerful Writing

Active vs. Passive
by Tamara Halbritter

Who do you respect more? Someone who comes out and tells you the mix in your demo EP sounds like ass or the person who says the mix sounds OK (when you both know …

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Business Sense

Protecting Your Band Name

Use it or lose it
by Justin Haddock

In absence of an agreement to the contrary, a band name usually belongs to its members (at least with regard to live performances). While this is a good general rule of thumb, …

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