Avoiding the identity crisis
Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …
Last month’s issue of Music Insider Magazine dealt with some of the differences between trademark law and copyright law, including the kinds of penalties that may come from infringement of either type of intellectual …
Do you know the difference between trademark and copyright law? As a musician or businessperson, I think it’s in your best interest to know and protect your work — and to avoid infringing on …
Starting anything makes you feel like you have a long road ahead of you. Whether it’s hopping on the treadmill knowing you have 45 minutes to go, backing your …
30 seconds to seal the deal
by Tamara Halbritter
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …
Associated Press pointers
by Tamara Halbritter
Kurt Cobain once said, “I like guitars in the Fender style, because they have skinny necks.”
Style plays a big part of music, from the style of the instrument, to the musician’s personal style …
The importance of trademark searching
by Justin Haddock
Have you decided on a name for your band or been using a certain name? If so, have you checked to see if anyone else is using that name?
Your band may …
Active vs. Passive
by Tamara Halbritter
Who do you respect more? Someone who comes out and tells you the mix in your demo EP sounds like ass or the person who says the mix sounds OK (when you both know …
Use it or lose it
by Justin Haddock
In absence of an agreement to the contrary, a band name usually belongs to its members (at least with regard to live performances). While this is a good general rule of thumb, …
