Previous issues of Music Insider Magazine have covered the basics of trademarks and copyrights, including the differences between these two types of intellectual property, as well as the possible penalties for committing trademark or copyright infringement. Following along these lines, …
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here are three types of …
Your band biography introduces you to potential labels, managers, journalists and fans — and shows your credibility. As a key component of your press kit and online presence, it should accurately represent your band. …
Product or packaging design protection
Most of you are familiar with standard trademark forms — namely, words, slogans and phrases, and logos. These typical forms of indicia help you (or any other consumer) separate different goods and services from the …
Avoiding the identity crisis
Recently, I saw St. Vincent on “Saturday Night Live” and was captivated. During “Digital Witness,” the band was lit with a wash of deep purple and blue against a background grid, and the lead …
Last month’s issue of Music Insider Magazine dealt with some of the differences between trademark law and copyright law, including the kinds of penalties that may come from infringement of either type of intellectual …
Do you know the difference between trademark and copyright law? As a musician or businessperson, I think it’s in your best interest to know and protect your work — and to avoid infringing on …
Starting anything makes you feel like you have a long road ahead of you. Whether it’s hopping on the treadmill knowing you have 45 minutes to go, backing your …
30 seconds to seal the deal
by Tamara Halbritter
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …
