Ground-level takeover
by Tamara Halbritter
Almost every new band and even some established bands have had a night where only seven people show up. The sound echoes off the empty walls. The energy level in the joint is so low, …
Starting anything makes you feel like you have a long road ahead of you. Whether it’s hopping on the treadmill knowing you have 45 minutes to go, backing your …
30 seconds to seal the deal
by Tamara Halbritter
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …
Conquering Dystopia
by Brian McKinny
Guitarist Jeff Loomis has an all-encompassing passion for sonic vibrations of all sorts and styles. At one moment, his playing style is as savage and brutally aggressive as an MG-42 machine gun. The next moment …
Birth of the masterbuilt instrument
by Gene Baker
About a year after my original company Baker Guitars closed its doors in 2003, I launched Fine Tuned Instruments in 2004 as a single man shop and slowly put together each department. …
The importance of using great photos
by Andreas Meer, owner and CEO of Andreas Meer Photography
A live concert is an extremely complex event. The sound penetrates your body, the rhythm of the bass and the drums let your pulse …
by following the 10,000 hour principle using YouTube
by Steve Kayser
There is nothing better than playing music live, doing it well and seeing the crowd respond — besides, of course, doing that and also getting paid for it. But …
There are many cities that want to claim the coveted title of “Live Music Capital” but very few have any real credibility to back it up. Austin, Texas is not one of them.
Starting in the early 20th century, musicians …
In a study of amateur musicians, the rate of overuse injuries is more than 70 percent. Music is a demanding line of work that requires an enormous amount of practice for students and professionals. It is important to know the …
