Most bands rely on social media to get the word out about their music, shows, tours and merchandise. What many bands don’t know is that sending out an e-newsletter on a regular …
We’ve all heard of those infamous band meetings where members arrive late—only to talk (and sometimes scream) about important (and sometimes completely unimportant) matters in a disorganized fashion. Just watch Metallica’s documentary DVD, “Some Kind of Monster” …
The same year Apple launched its iTunes Music Store, and the website ArtistShare gave artists an alternative to traditional funding and distribution channels. Since that time in 2003, digital music sales have surged and crowdfunding sites have …
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here are three types of …
Fans of movies and television may be familiar with the sound of Kari Kimmel’s voice. The songwriter and recording artist has contributed more than 250 songs for stories on the big and small …
Ground-level takeover
by Tamara Halbritter
Almost every new band and even some established bands have had a night where only seven people show up. The sound echoes off the empty walls. The energy level in the joint is so low, …
30 seconds to seal the deal
by Tamara Halbritter
One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …
3 ways to hype your music
by Vickens Moscova and Tamara Halbritter
Online marketing and social media have become a huge part of everyday life. For musicians, the World Wide Web provides the opportunity for simple, instant access to almost …
How do you sell yourself to those who have never seen you live?
by Chris Hulbert
Today’s music business has become an ever-morphing entity where everything can change in an instant. Before you even think about walking into a meeting, …
