Universal Music Group (UMG), the world leader in music-based entertainment and Tuned Global, the leading B2B music and streaming technology provider, today announced a global licensing agreement for UMG’s catalogue of recorded music. This expansion of their existing partnership will provide an integrated route to market for Tuned Global clients who wish to use music from some of the world’s biggest artists to bring their projects to life.
Under the agreement, Tuned Global clients will now be able to access technological expertise and licensing support for UMG recorded music in one place. The platform’s technology will also allow the user to target specific repertoires, such as afrobeats, pop, or jazz. The partnership will enable UMG sound recordings to be licensed and delivered securely, with usage reports and royalties administered appropriately and accurately.
The agreement builds on the two companies’ long-standing relationship; Tuned Global already has a direct content feed from UMG and hosts their repertoire on a cloud-based infrastructure, delivering music to a global list of clients, DSPs, and other services engaging with the licensing of music across industries including fitness, gaming and medtech.
Con Raso, Tuned Global’s Managing Director, said: “This partnership is designed to provide a consolidated route to market for promising music projects and companies who reach out to Tuned Global, wanting to access UMG’s recorded music catalogue, but unsure who to reach out to. Using this agreement, they can get their project off the ground through one point of contact, Tuned Global. We believe this will turn more exciting ideas in music into realities.”
James Healy, SVP, Digital Strategy and Business Development, Universal Music Group, said: “We’re excited about the opportunities that will be created by this new global licensing agreement. In expanding our partnership with Tuned Global, we are pleased to now integrate the licensing of UMG’s catalogue of recorded music into Tuned Global’s suite of technological solutions. This new way of working will help to enable ideas to be enhanced by UMG repertoire all over the world.”
Tuned Global is the leading B2B music and streaming platform, empowering companies and brands to quickly build their own streaming services or to connect their apps with licensed music (use music as a feature). Our solutions encompass white-label music streaming apps and over 500 streaming service APIs for businesses seeking robust integration of streaming functionalities and content, including music, radio, podcasts, audiobooks, video, and live streaming. Additionally, our music backend, complemented by a vast catalogue of over 120 million tracks, enables us to deliver Music-as-a-Service and reporting in full compliance with licensing agreements.
Our cutting-edge platform powers music and streaming experiences not only for the music industry but also for the fitness, health, gaming, media, telecommunications, airlines, AI, and Web3 industries. Tuned Global has been trusted by leading companies like Line Music, Lululemon, Reactional Music, MediMusic, Sona, Etisalat, Warner Music Group, Universal Music Group, Sony Music, GMM Grammy, FanLabel, and Gabb Wireless, solidifying our position as an innovator in the digital streaming sphere.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.
