Stationhead, the platform where superfans are forged, is announcing a new, fan-demanded feature that builds on its recent e-commerce expansion. Called Collections, it will allow fans to show off all the merch they’ve purchased through Stationhead Shop, be it physical or digital. As Stationhead Shop continues to launch stores for major artists like Nicki Minaj, Zayn, BTS, and more, Collections digital twin of each item is giving superfans a new way to show their devotion.
“We were inspired by what fans were already doing,” explains Ryan Star, founder and CEO of Stationhead. “They would post receipts to prove they were there first — that they didn’t just show up late to the party. We wanted to honor that devotion and make it more fun, meaningful, and permanent.”
This inspired Collections, Stationhead’s new way for fans to show off all their physical and digital purchases, everything they ever bought via Stationhead Shop, from exclusive merch to one-of-one digital drops. Their Collection will appear as part of their profile on the platform for all other members of a fan community to see. Fans will also get badges for being one of the first purchasers of certain merch items, another sign of true fan devotion.
This small-sounding innovation is a big deal for superfans, especially those who have grown up in digital environments where accumulated items send important signals about who you are. “In a world where your online identity matters, this is how fandom shows up,” says Star. “If Roblox and Fortnite taught a generation to express themselves through virtual skins and items, we see Stationhead Collections becoming that for music.”
Looking ahead, Stationhead imagines a world where your favorite artist’s merch takes on a new life outside of fans’ closets. “We see a future when fans can wear a hoodie to a party in real life, but also wear it in their favorite game,” Star muses. “Collections is a major step toward that future.”
For superfans right now, the urge to collect is strong. Stationhead often sees fans buying everything artists make available through Shop. “For our early adopter artists, Shop has been wildly successful. Now we’re building a better, more expressive experience for fans,” says Star. “Though many platforms and services talk a lot about super-serving superfans, we’re already doing it, and it’s making artists money and making fans happy. That’s how we see our roles, as facilitating this win-win for everyone who loves music.”
About Stationhead
Gen-z’s largest fandom platform – Stationhead allows music fans & artists around the world to connect, stream, and shop together. Stationhead’s 20 million user base consists of the most passionate superfans for thousands of artists, with 50% of users between the ages of 18-25. Channels on Stationhead are 24/7 live audio-based parties hosted by superfans. Artists often enter dedicated channels with their fans in order to promote new music, tour dates, merchandise, announcements, or simply just to interact with their fans.
